BID Leicester Projects and Initiatives

BID Leicester deliver many projects to help support our levy-paying businesses, drive footfall into the city and make Leicester a better place to work, live, visit and study.

Our current initiatives are listed below. If you’d like more information or to take part in any of them, get in touch with the team on [email protected]

We also sponsor and support a number of events in the city to help drive footfall and raise the profile of the area. See them all on our events schedule.

If your business would benefit from these projects but is not a BID levy payer, consider our Voluntary Contribution Scheme and access these benefits and much more for a fixed annual payment – launching Spring 2019.

Current Projects

Street Ambassador Service

Our Street Ambassador Service launched in September 2018 and has proven invaluable to businesses in the city centre. The ambassador’s duties include liaison with BID businesses as an everyday point of contact, working with businesses to identify any issues that need to be addressed as well as communicating the latest BID projects and opportunities. They also provide a signposting service to the general public, helping to ensure that visitors to the city centre have the best possible experience. Some of their achievements to date include deterring shoplifters, reporting street cleansing issues, reuniting lost children with their parents and helping vulnerable people in the city centre.

On top of this, our Street Ambassadors are out talking to businesses every day, building a clearer picture of the issues affecting the city centre so we can fully understand the needs and concerns of our levy-payers and plan BID activity accordingly. If you haven’t met your Street Ambassador or if you need assistance from the team, drop us a line on [email protected]


LoyalFree is an innovative digital loyalty scheme which helps businesses attract new customers and encourage repeat custom via a profile showcasing their offers, a digitalised loyalty programme and more. BID levy payers can access the app, create a profile for their offers and start attracting customers for free – drop us a line to get started: [email protected] 

Savings Advisory Service

We are working with Meercat Associates to help businesses save money on a wide range of services including merchant fees, energy, water, waste and recycling, telecoms, insurance and much more. This service is free to levy-payers, and we have already seen businesses make substantial savings that far outweigh their BID levy payment. Download our information brochure to find out more on how you can save money, or get in touch to arrange a meeting.

Business Training

BID levy-payers can access free training sessions for their employees. To date, over 100 delegates have benefitted from training in digital marketing, customer care, sales, social media and email marketing. Get in touch for information on the latest sessions or to suggest ideas for future sessions that will be beneficial to your business.

Footfall Tracking

The BID is working with Springboard to provide performance footfall, wi-fi monitoring and visitor intelligence services for Leicester city centre. This technology will provide a greater understanding to city centre activity, including the typical journeys of pedestrians within the BID area as well as the volume of visitors. The data collected is scrambled at source so it cannot be used to identify individuals. This information can help your business understand peak times in the city centre, which can inform planning marketing and promotions, events and staffing rotas. The technology is due to be live in spring 2019.

Purple Flag & Night Time Economy

BID Leicester undertook planning and research in 2018 to develop plans for the night-time economy. Over 400 people responded to a BID public survey on Leicester after dark, and we also ran a survey for businesses who operate in the evening.

This information will give the BID the chance to apply for Purple Flag accreditation for the city. Purple Flag status allows members of the public to quickly identify town & city centres that offer an entertaining, diverse, safe and enjoyable night out. The research will also be used to develop practical initiatives that address the needs of people who use the city at night.

Vacant Units

BID Leicester worked with Graffwerk to improve the appearance of empty units within the BID area. Launched in May 2019, the Vacant Units project targetted empty shop units and decorated them with inspiring artwork. As well as making the units look more attractive, the artwork is linked together through a trail in order to generate public interest and move footfall around the BID area. See the transformation of the units here.

This is Leicester Guide with Reach PLC

We are developing a hotel bedroom browser in partnership with Reach PLC in order to encourage visitors to the city to explore the BID area and experience the variety of retail, food, drink and leisure activities on offer in the city.

Start-up support

BID Leicester is collaborating with Crowdfund Leicester and Spacehive to help fund business start-ups in Leicester city centre. The Business Improvement District has set aside £10,000 to contribute towards creative and innovative start-ups and new project ideas that will have a positive impact in the BID Leicester area. Click here for more information. 

In development for 2019 are a promotional campaign for independent businesses and an employee rewards scheme for employees of all BID businesses. Check back for more information on these projects.

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